So long as Search engines like google are around, men and women have made every single work to have their website on top with the final results. The race of becoming quantity 1 on Google continues to
be on and now identified beneath the name - Search Engine Optimisation (Seo). But as much as we want to understand how to acquire there - the a lot more Search Engine developers try to hide the
massive secrets. It has come to be a real "cat & mouse" hunt.
People have tried many things to win this game. Some of them "good" - some "bad". Hang on, you may think, if there is a way to obtain my business up to the top rated and increase my sales - I don't
care how I get there! NO - that's a very plain and shortsighted assumption and would only work for a short time, if at all! The consequences are disastrous. The following Search Engine Strategies can
and will put you on the search engine's "blacklists" which in simple terms mean - you are out! Banned from Google, Yahoo... and such like.
The commonly used term for bad Search engine optimisation techniques is "Black Hat" Search engine optimization in contrast to "White Hat" Search engine optimization techniques which use an ethical
ways to optimise a internet site in order to achieve better ranking positions. Watch out which methods Search engine optimisation companies are using, promising your business immediate number 1#
outcomes. This article will help you to understand the various "bad" methods, so called "Black Hat" techniques - and yes maybe there is a little bit of magic involved.
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Let us put the "black hat" Seo into two categories: Content Spam and Link Spam.
Content Spam: The first search engines were using only the website's content to measure the site's relevance to certain search keywords.
Hidden & Invisible text: This is the easiest and the most common spamming method. It simply means to set text in the same colour as the background, use a tiny font size or hide it in HTML code
sections. For a actual person looking at the website nothing will change, but for a search engine crawler, it will make a difference. The code will have a lot more content and so it will find a
higher keyword density. This problem was quickly fixed with an algorithms to check the accessibility with the text before the search engine consider it as relevant content and then take the
Keyword stuffing: This can be a "black hat" method, but is also used for "White Hat" Seo.
A site can be penalised when its overloaded with a specific sentence/keyphrase in order to make a search engine think the content is far more relevant than others. This technique can be used in
combination with hidden text too. Most from the search engines like google now have mechanisms in place to avoid the abuse of keywords.
Scraper sites: Web scrapping is copying content from one or a lot more other/unrelated websites and put it on this 3rd party web page without copyright permission, it's a mirror site adding no new
value. Most of these websites are overloaded with advertising - which is their source of income. 1 should be careful to use this method, as it is severely punished.
Doorway pages: A doorway page is a fake page that a actual user will never see. It has been created to optimise search engine outcomes, but if you click on the link, a redirect will lead you to a
different webpage. Cloaking: Basically, cloaking is quite similar to doorway pages. The difference is that the web-site will show a different content depending on the IP address the user requesting
the page has. If an IP address is recognised as a search engine spider, a script will deliver a different version from the page.
Link Spam: Search engines like google have step-by-step changed their search algorithm judging the value of a web page and therefore the websites ranking. Incoming links are only a single attribute
checked by the search engines like google. The additional relevant the referring websites are, the better.
Link farms: On these community-like websites each member is linking to the others, trying to pretend high relevance to the search engine crawler. These communities were commonly named "mutual
Hidden links: The technique is the same as it is with the hidden text: Links are added to a site which visitors won't see in order to increase their link popularity.
Sybil attack: The principle again is the same as with link farms. One particular person will buy multiple domain names and then create various websites linking to each other in order to pretend high
value of content and importance.
Wiki Spam: A wiki is a web site that everyone can edit and modify. Black Hat Seo will use it to add links to their site, most in the time on unrelated pages.
To understand a lot more about Black Hat
Blog Spam: As on wikis, persons can add comments on blogs, forums or guest books. Posting links to a website is an easy way to increase your link popularity.
Page hijacking: This is a single of your most unethical ways to increase your website's link popularity. It simply means to copy the content of another site but modifying the out-coming links. It is
often referred to as 302 forwarding.
Always keep in mind that the techniques mentioned above truly are unethical ways to optimise your website for search engines. Using "Black Hat" Search engine optimization can and will add your
internet site to the blacklist of most search engines like google, and has the opposite effect. And it does not stop for significant companies either many have already tried to use "Black Hat" Search
engine optimisation techniques and were banned. Imagine - folks who will type in a banned brand name or keywords related to it and they will simply not find the internet site and end up on your
competitors internet site enjoying their offers.